Have you started a blog? Well, what do you do next? Implements the authorship. Before you even enter the code for Google Analytics or Webmaster Tools. Before you even write a post or a page.
Follow all the steps to confirm the authorship because it allows you to assign a name, a last name and a face to content. Crossing them with your presence on Google Plus
If you implement the authorship put the cards in clear with Google. And this is a good thing.
Because there is a strong sense around all’authorship. The web revolves around people, individuals of flesh and blood who write quality content putting his face.
Then Google will surprise you. It tells you that you are not worthy / to have authorship.
Mountain View, in fact, has eliminated 15% of the authorship rich snippet present in the SERP. But do not worry: it eliminates spam results and emphasizes the most influential authors.